Sunset Publishing Services | Communications collateral: annual reports, prospectuses, company profiles, brochures, newsletters and advertisements

Services

Sunset Publishing Services provides a comprehensive range of services for print and digital media (Internet and CD or DVD).

Design
Layout
Typesetting
Illustrations
Editing
Proofreading
Web design and development
Prepress
Print management
Multimedia management

For communications collateral, we specialise in:

Annual reports
Company profiles
Brochures
Prospectuses
Newsletters
Corporate stationery (business cards, letterheads, etc.)
Advertisements

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Designing and producing all of your business communications needs

In today’s world of saturated media, it is important that your company creates a strong image and delivers a consistent and compelling message in all printed media.

Most companies want to have world-class marketing collateral, but not all have deep pockets to engage the large advertising companies. Sunset Publishing Services has the experience to develop communications collateral that reaches a good compromise between budget and design. We can provide guidance or take a hands-on approach, depending on your needs.

Annual reports/prospectuses

An annual report or prospectus may be the single most important communications tool your organisation produces in the course of a year. It is a document that not only explains where you have been, but also shows a vision for the future. The annual report should appeal to different audiences—investors, regulators, employees and customers—and must be developed as a multi-purpose document. The annual report or prospectus needs to make the right impact with its intended audience. It is an important document that has to be practical, look good and be delivered within budget.

At Sunset Publishing Services, we understand the importance of annual reports, prospectuses, financial statements and the diverse content they contain. Readers are often only interested in reviewing certain aspects of the document, yet they obtain an overall feel for the organisation from the manner in which the publication is presented. To a certain extent the credibility of the document comes not only from what is said, but also from the accuracy and clarity of the information presented.

The challenge for us at Sunset is to turn financial statements, audit reports, mission statements and commentary into a document that creates an appropriate impression of the organisation, yet satisfies the needs of various readers to extract information quickly and easily. These documents take time to produce. Information is provided from different areas within the organisation, and all the material must come together, in the end, to produce an integrated whole. Our key capabilities of accuracy and consistency provide a platform for presentation of material that ensures conformance to appropriate standards and readability throughout.

At Sunset Publishing Services, we understand the operational complexity of organisations and the internal decision-making processes that are required to make the information available for us to complete the document on time. This is so important that we allocate a senior manager to project-manage the entire process, including creative design to match customers’ expectations, quality assurance and checking (i.e. editing and/or proofreading when requested), layout, scheduling and print management.

Company profiles, brochures, newsletters and advertisements

Sunset Publishing Services has the skills and experience to produce quality colour brochures, newsletters and corporate stationery. Our team is experienced in the management of pictures, graphics, advertising material and text. We can work to tight timelines and to various print formats.

We have produced brilliant, full-coloured, high-energy publications through to low-cost, black-on-white magazines that still have an impact through the use of structured headings, shading, and quality typesetting. We also manage the print production on behalf of our clients.

When preparing corporate collateral we ensure that:

the messages are concise and consistent;
the information conveys a message about the organisation;
every image and written message is designed to reinforce the company’s brand and reputation in a positive way; and
we are focused on both the creative design and the written word.